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Masa Maso to Cut Ad Spend 50% in 2012

Ebrun.com, 3/02/12

Mei Shan, VP of brand promotions for Chinese online men's fashion retailer Masa Maso, revealed today that Masa Maso will focus on increasing repeat business this year, slashing ad budgets by 50% and shifting its focus to search engine advertising. Read More

Yougou Denies Rumors of Baidu Investment

National Business Daily, 8/31/11

Yougou.com, Chinese online fashion company Belle's B2C footwear platform, has denied earlier reports that it received investment from Chinese internet company Baidu (Nasdaq: BIDU). Read More

Yougou Obtains USD 200 Mln Funding from Belle

Tencent Tech, 8/30/11

Zhang Xuejun, CEO of Yougou.com, Chinese online fashion company Belle's B2C footwear joint venture with Baidu (Nasdaq: BIDU), announced at a press conference in Beijing today that Belle has invested USD 200 mln in his company. Read More

Rumor: Yougou Obtains RMB 3 Bln in Funding

DoNews, 7/19/11

An industry source close to Chinese online fashion company Belle has revealed that Yougou.com, Belle's B2C footwear platform, recently obtained nearly RMB 3 bln in funding from a group of investors that included Baidu. Read More